The expert network consulting case teams brief before sizing
Speak to the former distributors, buyers and operators the number can actually be built from.
Definition
What market sizing means for a consulting case team
Market sizing is the work of establishing how large a market actually is, and how it breaks down, from primary sources. Nextyn supplies the former operators, distributors and buyers whose knowledge the estimate is built from. A framework becomes defensible at the point where each assumption inside it can be attributed to somebody who has actually carried that number.
Matched to the questionrecruited against the segment, not pulled off a list
Built bottom upfrom operators who have carried the number themselves
Documented end to endconflict and confidentiality checks on every engagement
Why Nextyn
A number the client can defend
- Numbers built from operators each assumption attributable to somebody who has carried it, which is what makes an estimate defensible
- Regional edge where data is thinnest sourcing across India, Southeast Asia and the Gulf alongside full reach in North America and Europe
- Sourcing a case timetable can absorb experts matched to the question, and an angle that turns out wrong refilled without restarting the search
- Compliant by design screening, conflict and confidentiality checks and disclosed restrictions on every engagement, documented to be audited
What it answers
The questions that decide the estimate
- 01
How big is it really?
Sizing built bottom up from former operators, rather than a published figure nobody in the room is willing to defend.
- 02
How does it break down?
Segmentation as the market actually behaves, which is frequently not how the available data happens to be cut.
- 03
What is good performance?
Benchmarks from people who ran the function, which is what makes a comparison hold up under challenge.
- 04
How are peers structured?
Operating models from comparable businesses, described by people who worked inside them.
- 05
Who really competes?
The competitive set former practitioners name, including the private companies public data does not carry.
How it works
How Nextyn helps case teams build a market size
One research lead owns the brief from scoping through to delivery, and nothing is booked until you approve the names.
Capabilities
What we help you decide
The questions behind the number, answered before you commit.
Build the estimate from former operators. Every assumption in the model becomes attributable to somebody who has carried that number, which is what makes the estimate survive a client challenging it line by line.
Operating and cost benchmarks from people who ran the function. A benchmark is only useful if the comparison is genuine, and practitioners will tell you what was included in their number and what was quietly excluded.
How comparable businesses are actually structured, from people who worked inside them. An operator describes what the chart concealed and where the work really sat.
Demand and behavior from the buyers themselves, so the demand-side assumptions in a sizing rest on what buyers actually do. It is the input a client is most likely to test, and the one most often assumed.
The competitive set as former practitioners describe it, including regional and private players. A sizing that misses a quarter of the market because it is privately held is not a sizing.
Triangulation across three to six former practitioners in one session, which resolves a contested assumption. Hearing them disagree in real time also shows the client where the range genuinely sits.
Nextyn IQ
What was said on the call stays with the team
- Every call on the record transcripts, so what an expert actually said is there in their own words
- Searchable across the team the colleague who joins in week two can read week one for themselves
- Evidence you can trace every claim in the work sits next to the call it came from, which is what makes it defensible under challenge
- A library that outlives the project the same transcripts are still there next time the question comes back, in the experts' own words
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Start here
Speak to an expert about your question
A dedicated Client Solutions Manager will be in touch shortly to help with your research needs.
- 01Send your project scope
Your questions, and the thesis behind them. A paragraph of context is enough.
- 02We come back with angles and expert profiles
A shortlist with rates included.
- 03Approve, then we field
You select and approve the experts you want to speak to.
- 04Nextyn IQ reads across the whole project
Agreement, contradictions and open gaps, read across every call in the project.
Questions
Frequently asked questions
Market sizing establishes how large a market is and how it breaks down, built bottom-up from primary sources rather than from published estimates. A defensible size is assembled from the components a buyer can verify: units, penetration, price realisation and channel mix, each confirmed with people who operate at that level. Nextyn supplies the primary layer, sourcing former operators, distributors and category buyers who can put a number on each component from having managed it. Nextyn matches most engagements within 24 to 48 hours of the brief.
A secondary estimate is a number the end client can find themselves; a primary-sourced size is defensible because it is built from people inside the market. That distinction is what a case team is selling when it justifies a research budget. Nextyn sources the operators, distributors and buyers who can put a number on each component of the build, and supplies the transcript underneath every input so the sizing can be defended line by line in a steering committee rather than asserted. Every engagement lands in Nextyn IQ with its sources intact.
Nextyn matches most engagements within 24 to 48 hours of the brief, which is inside the first week of a typical case. A research lead returns angles, candidate names and rates before anything is booked, so a case team can start scoping the workstream on day one rather than waiting for a first call. Where a brief needs a senior operator in a narrow market, Nextyn says so upfront and commits to a date it can hold rather than leaving the timeline open.
Yes. Nextyn runs expert panels of 3 to 6 former practitioners addressing one question in a single session. Panels suit case work because they compress triangulation: instead of booking five separate calls and reconciling five transcripts afterwards, a case team hears the disagreement live and can push on it in the room. A Nextyn analyst moderates and delivers a structured synthesis separating consensus from genuine divergence, plus the full attributed transcript. Many teams run a panel early to map a question, then targeted expert calls to go deep on the threads that mattered.
Yes. Every Nextyn engagement lands in Nextyn IQ, searchable across the whole case. Transcripts, structured summaries and findings sit in one place, so a consultant joining in week three reads week one directly instead of relying on a colleague’s recollection. Nextyn IQ reads across the corpus rather than call by call, surfacing where experts agreed, where they contradicted each other, and where a question has not yet been covered. That matters most on a case running several workstreams at once, where the same expert insight is relevant to more than one team.
Nextyn sources experts globally, across 70+ countries, with in-market researchers supporting every region it covers. A brief in any covered market is handled by researchers who know that market, which extends reach past listed corporates into distributors, dealers and independent operators. References can be taken in the expert’s own market and language, which allows one brief to run consistently across several geographies at once. Nextyn confirms coverage for the specific markets in a brief at the outset, so a client knows the reach before the engagement begins.
Nextyn confirms the cost of an engagement in writing before any expert is approached. A research lead returns candidate names and their rates within 24 to 48 hours of the brief, so a client sees the actual cost of the actual experts before committing to anything. Cost moves with the seniority of the experts involved and the number of conversations a question needs, scoped against each brief rather than quoted from a rate card. Case teams typically scope a fixed number of calls against the research budget agreed with their end client, and Nextyn confirms that scope and cost in writing before any expert is approached so the budget holds. Firms running continuous case work move to a credit arrangement sized to expected usage, which lowers the effective cost as usage grows and removes per-case procurement. The engagement currency is agreed alongside the scope.