Speak to the former practitioners who can stand behind the sector point of view in your bid.
Proposal support in this context means sourcing a former practitioner who can supply, and where appropriate stand behind, the sector point of view in a bid: the specific operating knowledge that separates a credible proposal from a generic one. Entering a new sector is a chicken and egg of credentials, because the work that would prove you can do it is the work you have not been given yet.


Sector specificity, which is the thing generic bid support cannot supply and the panel notices immediately.
Association with a named former practitioner, where the pursuit and the client permit it.

The client's market as former operators inside it actually see it, rather than as the tender describes it.
How rival bidders are likely to position, from people who have sat on the other side of the same panel.
The sector questions the panel is most likely to ask, surfaced before the room rather than during it.
One research lead owns the brief from scoping through to delivery, and nothing is booked until you approve the names.
The questions a deck and a data room leave open, answered before you commit.

Analysis and market reads from the Nextyn desk.
Case studyRetail Media Advisory Board Case StudyAn advisory board of retailer, brand and agency operators on what is workingRead more
Case studyA Sector View Before the Credential Case StudyWorkshops and round tables with college principals, curriculum leads and finance directorsRead more
ArticleShould You Bring an Operator Into a Pitch?An industry expert in a pitch changes what the room believes — or exposes how little the team knows. When it works, and how to prepare it.Read more
ArticleBidding in a Sector You Have Not ServedA missing case study is a credibility problem, not a capability one. What substitutes for sector history in a proposal, and what does not.Read moreA dedicated Client Solutions Manager will be in touch shortly to help with your research needs.
Your questions, and the thesis behind them. A paragraph of context is enough.
A shortlist with rates included.
You select and approve the experts you want to speak to.
Agreement, contradictions and open gaps, read across every call in the project.
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