The expert network product marketing teams before launch
Speak to the former buyers who would actually pay for it.
Definition
What pricing research means for a product team
Pricing and concept research is the work of testing what a buyer would actually pay, and for which version of the thing, before a launch commits the roadmap. Nextyn recruits the buyers themselves: the people who hold that budget line and have made the same purchase before.
Matched to the questionrecruited against the buyer profile, not a panel
Real buyers, not proxiespeople who hold the budget you are pricing against
Documented end to endconflict and confidentiality checks on every engagement
Why Nextyn
Tested with buyers who hold the budget
- Real buyers recruited against the budget holder profile
- Regional edge on multi market launches sourcing across India, Southeast Asia and the Gulf alongside full reach in North America and Europe
- Profiles refilled as the launch moves experts matched to the question, and a profile that turns out wrong refilled without restarting the search
- Compliant by design screening, conflict and confidentiality checks and disclosed restrictions on every engagement, documented to be audited
What it answers
The questions that decide the launch
- 01
What would they pay?
What a buyer would actually pay, tested against people who hold the budget rather than modeled from a willingness curve.
- 02
Does the feature matter?
Which feature is doing the buying, which is rarely the one the roadmap has most invested in.
- 03
Who actually decides?
Who signs it off, and what that person needs to see before they will, which changes the whole go to market.
- 04
Why did we lose?
What the buyer is comparing you to, including the internal build and the do-nothing option.
- 05
Does the message land?
Where the concept loses people, described in their own words rather than scored on a scale.
How it works
How Nextyn helps product teams test pricing with buyers
One research lead owns the brief from scoping through to delivery, and nothing is booked until you approve the names.
Capabilities
What we help you decide
The questions a deck and a data room leave open, answered before you commit.
What a real buyer would pay, tested with people who hold that budget line and have made the same purchase before.
Which feature is actually doing the buying. Buyers name the one that is doing the buying, and that answer reorders both the roadmap and the messaging.
Concept testing with the people who would buy it, early enough that the answer can still change the build. Their objections arrive as sentences, which is what makes them usable in a positioning document.
Who signs the purchase off and what that person needs to see. The economic buyer is often a level above the user and cares about a different thing entirely, which changes the whole shape of a go to market plan.
What you are genuinely being compared against, including the internal build option and doing nothing at all. Competitive sets defined by category rarely match the set a buyer actually considered.
Packaging and tiering tested against the buyer's budget cycle, so the structure you launch with matches how the money is actually released.
Nextyn IQ
What was said on the call stays with the team
- Every call on the record transcripts, so what an expert actually said is captured word for word
- Searchable across the team the colleague who joins in week two can read week one for themselves
- Evidence you can trace every claim in the work sits next to the call it came from, which is what makes it defensible under challenge
- A library that outlives the project the same transcripts are still there next time the question comes back, in the experts' own words
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Start here
Speak to an expert about your question
A dedicated Client Solutions Manager will be in touch shortly to help with your research needs.
- 01Send your project scope
Your questions, and the thesis behind them. A paragraph of context is enough.
- 02We come back with angles and expert profiles
A shortlist with rates included.
- 03Approve, then we field
You select and approve the experts you want to speak to.
- 04Nextyn IQ reads across the whole project
Agreement, contradictions and open gaps, read across every call in the project.
Questions
Frequently asked questions
Pricing research establishes what a buyer would actually pay, why, and the point at which they walk away. The third component is the one that changes a pricing decision, and it is only available from buyers who have genuinely evaluated and declined. Nextyn sources former buyers who ran real evaluations rather than survey panels reporting stated preference, which is what separates a willingness-to-pay finding from a hypothetical one. Where a question needs a number rather than a narrative, Nextyn fields it as an opinion survey across a screened panel instead.
A company’s own customers already said yes; the buyers who said no hold the more useful answer. Existing customers can explain why they stayed, which is a survivorship-biased sample by definition. The buyers who evaluated and chose a competitor, or chose nothing, hold the information that would change a product or pricing decision, and they are the harder group to reach because a company has no relationship with them. Nextyn recruits them directly, including buyers who ran an evaluation against a named competitor, and screens each for confidentiality obligations before the conversation.
Yes. Nextyn recruits buyers who evaluated a client’s product and chose a competitor, which is the most direct evidence of competitive position available. These briefs run blind: Nextyn approaches and interviews under its own name, so the commissioning firm stays private throughout and the market receives no signal about what the client is examining. Respondents are recruited against the specific evaluation rather than the category, so the buyer genuinely ran the comparison in question. Findings are delivered with attributed transcripts, and every respondent is screened for confidentiality obligations first.
Nextyn schedules most first calls within 24 to 48 hours of the brief. That timeframe is inside the window most product teams have between a pricing decision and a launch date. A senior operator in a narrow segment takes longer to source than a category specialist, and where a brief falls into that category Nextyn says so upfront and commits to a date it can hold. A research lead returns angles, candidate names and rates before anything is booked, and no call is scheduled until the client approves the expert.
Yes. Nextyn fields opinion surveys across a screened panel of respondents when a question needs a number rather than a narrative. Interviews establish why a buyer decided as they did; a survey establishes how many hold that view and how the answer segments by role, market or company size. Product teams frequently run both in sequence: interviews to work out which questions matter, then a survey to establish how widely the answers hold. Respondents are screened to the same standard as call participants.
Nextyn sources experts globally, across 70+ countries, with in-market researchers supporting every region it covers. A brief in any covered market is handled by researchers who know that market, which extends reach past listed corporates into distributors, dealers and independent operators. References can be taken in the expert’s own market and language, which allows one brief to run consistently across several geographies at once. Nextyn confirms coverage for the specific markets in a brief at the outset, so a client knows the reach before the engagement begins.
Nextyn confirms the cost of an engagement in writing before any expert is approached. A research lead returns candidate names and their rates within 24 to 48 hours of the brief, so a client sees the actual cost of the actual experts before committing to anything. Cost moves with the seniority of the experts involved and the number of conversations a question needs, scoped against each brief rather than quoted from a rate card. Product teams typically run a small number of interviews to shape a question and then a survey to size the answer, and Nextyn scopes and prices the two separately so a team can start with the cheaper half. Teams running continuous win-loss or pricing work move to a credit arrangement sized to expected annual usage. Nextyn confirms cost in writing before any fielding begins.