One desk in Mumbai, 2018. Today, five research hubs across four countries, and the same job every morning: find the person who already knows, and put you in the room with them.
Rasesh Seth, Chief Executive Officer, on the eight years behind Nextyn and the ones ahead of it.
Every company has an origin story it likes to tell. Ours is simpler than most. We kept being asked questions we could not answer from a desk, so we went and found the people who could.
That was 2018, and we called it market entry strategy. Within two years the truth was hard to miss. Clients did not need our report at the end. They needed twenty minutes with the operator who had already lived it. In 2020 we rebuilt the company around those twenty minutes.
Everything after that follows one line. Singapore, because our clients’ questions had moved across Asia. Nextyn IQ, because an answer sitting in one analyst’s notebook is not an answer the firm owns. Jakarta, FutureMinds, Marquee Global, and now the United States, each one a door a client had already knocked on.
I am more certain of this than I was in 2018. However good the tools get, the last mile is a person. Someone, somewhere, has already solved the thing you are deciding this week. Our job, for the next eight years and the ones after, is to reach them faster than anyone else can.
Not one of them was expansion for its own sake. Each answered a question a client had already asked us.
We advised companies on markets they had never operated in, and answered by finding the people who already had.
One desk. One question at a time.
Every project hit the same wall: reaching the right person. So we rebuilt the company around the access instead of the output.
From advising on markets to reaching the people inside them.
Our clients’ questions had moved across Asia, so we moved inside it. The institutional side of the business now answers to the region rather than reporting into it.
Inside the region, not reporting into it.
Our client-side intelligence platform. Projects, experts and transcripts in one place, read together, so six calls become one view of the question instead of six files.
Every call the firm runs, searchable by everyone who needs it.
A hub, an acquisition and a new brand, each one a capability clients had asked for by name.
Jakarta. FutureMinds. Marquee Global.
The largest primary research market in the world.
Four countries. Five hubs. One job.
We will find the people who have already made that decision, matched to your question, fully managed and compliant.
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