Speak to the former distributors, customers and operators who see the quarter as it happens.
A channel check is primary research conducted with former distributors, retailers and customers to establish what is actually moving through a channel, rather than what a company has reported. For public equity teams it is the main source of new information between prints. Speed and compliance are usually in tension for public market work: a read that arrives after the print is worthless, and one that arrives outside the process is worse.


What is actually moving through the channel this quarter, read where it moves rather than where it is reported.
Whether price has held, discounted or quietly reset, from the people who see the invoice rather than the release.

Where share is going before it shows in a print, described by the distributors watching it move.
Constraints and lead times from inside the supply chain, from people currently managing them.
Operator context on a management team and the track record behind the guidance.
One research lead owns the brief from scoping through to delivery, and nothing is booked until you approve the names.
The questions a deck and a data room leave open, answered before you commit.

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Your questions, and the thesis behind them. A paragraph of context is enough.
A shortlist with rates included.
You select and approve the experts you want to speak to.
Agreement, contradictions and open gaps, read across every call in the project.
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