What is an AI-moderated interview?

A Nextyn AI-moderated interview is an open-ended conversation run by the Nextyn AI Moderator from a discussion guide the client approves before fielding. The same guide runs across an entire panel of vetted experts in parallel rather than one conversation at a time, which is what returns qualitative depth at the scale of a survey: the AI Moderator hears each answer and asks the follow-up, then themes are synthesised across every respondent. Every panellist is recruited and compliance-screened from Nextyn’s own network. Transcripts and the synthesis land in Nextyn IQ, searchable alongside the rest of the project.

How is it different from a moderated call?

A moderated call is one interview run by a Nextyn analyst; an AI-moderated study takes the same discussion guide across an entire panel at once. The first is built for depth on a single conversation, the second for scale and comparability across a panel. Many clients run them in sequence: breadth first through the AI Moderator to map where opinion divides, then targeted moderated calls to go deep on whichever respondents surfaced the most useful threads. Both formats deliver into Nextyn IQ and both run under the Nextyn compliance framework.

Is the quality as good as a human-led call?

No, and Nextyn says so directly: for depth on a single conversation a human-moderated call is the better tool. An AI-moderated study trades some per-interview nuance and returns three things beyond the reach of a single call: scale across a full panel, identical questioning applied to every respondent on it, and speed. Nextyn designs the discussion guide, the client approves it before fielding, and Nextyn researchers review the synthesis before delivery. Where a brief genuinely calls for one deep conversation, Nextyn will recommend a moderated call instead of this service.

Who designs the questions?

Nextyn builds the discussion guide with the client, and nothing is fielded until the client has approved it. Nextyn researchers draft the guide against the brief, the client edits and signs it off, the Nextyn AI Moderator runs it consistently across every panellist, and Nextyn researchers review the output before the synthesis is delivered. Changes to the guide mid-study are agreed with the client before they take effect, so every panellist in a wave answers a version of the guide the client has seen.

Are participants real experts?

Yes. Every panellist is a real, compliance-screened practitioner recruited from Nextyn’s own network across 70+ countries. Panellists are operators and specialists, sourced globally, with in-market reach in every region Nextyn serves. Each one is screened for current employment, independence and confidentiality obligations before being admitted to a panel, under the same Nextyn compliance framework as every other engagement. AI moderation changes who asks the questions; it does not change the bench the respondents come from.

Nextyn delivers a themed readout across the whole panel, with every transcript underneath it. The readout covers the patterns that held across respondents, how answers segmented, the outliers worth a second look, and the verbatim quotes that carry each finding. Every transcript and structured summary lands in Nextyn IQ, searchable alongside the rest of the project, so a colleague joining later can read the underlying interviews rather than only the conclusions. Nextyn confirms the delivery date at briefing and reports against it.

How much does an AI-moderated study cost?

Nextyn confirms the cost of an AI-moderated study in writing before any fielding begins. Three variables move it: the size of the panel, the seniority of the experts on it, and the depth of synthesis returned. Cost per interview falls as the panel grows, which is the economic case for running at volume rather than booking conversations individually. Nextyn scopes the study against the brief and returns a costed proposal before anything is committed, and adding panellists mid-study is re-quoted before it proceeds.

AI-moderated calls across dozens of vetted experts

Some questions deserve dozens of conversations, not six. Our AI Moderator runs your approved discussion guide as a live interview, hears each answer and asks the follow up a good analyst would ask, across twenty, fifty or a hundred experts at once.

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Definition

What are AI-moderated calls?

AI-moderated calls are structured expert interviews run by an AI moderator that follows your discussion guide, held across many experts in parallel. You get the open-ended depth of a qualitative interview at the reach and speed of a survey, plus a themed readout across every conversation with the transcripts underneath. The panel comes from Nextyn’s own network, so you are hearing from operators and specialists we recruited and screened for your question. The AI scales the work. People safeguard the insight.

Twenty to a hundredpractitioners on the same question

Follow ups, not a scriptthe moderator asks from the answer it just heard

Supervised throughouta Nextyn researcher reviews every session

An analyst reviewing interview transcripts on screen

What it answers

Get the reasoning underneath at the scale of a survey

01
Demand and adoption at scale
Put the same demand question to fifty practitioners and let the pattern do the arguing, rather than a sample of six.
02
Segment comparison
Compare answers by role, market or company size, because the average across a market is often the least interesting number in it.
03
Competitive perception
How a company is actually regarded by the people who buy from it, sell against it, or used to work inside it.
04
Pricing and willingness to pay
Where the price ceiling sits, tested across enough operators that the answer is not one person’s anecdote.
05
Tracking the same question
Field the identical guide again next quarter and compare like for like, rather than restarting the study each time.

How it works

How a study runs, from guide to readout

Our research lead owns the guide and the panel, and nothing is fielded until you have signed it off.

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Why Nextyn

What an AI-moderated study needs to work

The moderator is the part that scales. The panel behind it is the part that decides whether the answer is worth having.

Two researchers reviewing a study together

Who uses it

Who runs an AI-moderated study

Four kinds of team, one shared problem: a question that needs the whole market to answer it.

An investment team reviewing findings together

01Private equity and investorsPut the diligence question to former operators and customers across the market, and have the pattern back inside the deal timetable.Book a demo

An insights analyst working across several screens

02Market intelligence and insightsRun qualitative programs at the sample size the question deserves, on the team you already have.Book a demo

03Corporate strategySize demand and map perceptions across a market at qualitative depth, ahead of an entry or adjacency decision.Book a demo

Consultants working through a client engagement

04Management consultantsBroad, structured expert input inside an engagement timetable, with every transcript behind the readout.Book a demo

Nextyn IQ

Fifty interviews, one reading across them

Transcripts kept transcribed and searchable, so the insight belongs to the team
Themed synthesis the patterns, the segments and the outliers separated out, with the quotes that carry each one
Synthesis across the project Nextyn IQ reads every study together, shows where panellists contradict each other and flags what is still uncovered
Go deeper with one panellist follow ups, written questions, or a one to one call with whoever on the panel you want to press further

Expertise in action

Get more insight into what matters to you most

Analysis and market reads from the Nextyn desk.

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ArticleForty Expert Interviews in Three WeeksInterview throughput is limited by recruitment, not moderation. What forty expert interviews in three weeks actually takes, and where AI moderation helps.Read more

Case studyReading a Competitor Roadmap Case StudyAI moderated calls with former product leads, integration partners and customers, round after roundRead more

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01
Send your project scope
Your questions, and the thesis behind them. A paragraph of context is enough.
02
We come back with angles and expert profiles
A shortlist with rates included.
03
Approve, then we field
You select and approve the experts you want to speak to.
04
Nextyn IQ reads across the whole project
Agreement, contradictions and open gaps, read across every call in the project.

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Tell us about your research needs

Start with a single project. We shape the commercial terms around how you want to work.

AI-moderated calls across dozens of vetted experts

What are AI-moderated calls?

Get the reasoning underneath at the scale of a survey

Demand and adoption at scale

Segment comparison

Competitive perception

Pricing and willingness to pay

Tracking the same question

How a study runs, from guide to readout

What an AI-moderated study needs to work

Who runs an AI-moderated study

Fifty interviews, one reading across them

Get more insight into what matters to you most

Speak to an expert about your question

Tell us about your research needs

Brief received.

Frequently asked questions