Who is on the panels?

Nextyn fields surveys across vetted experts and specialists drawn from its own network of practitioners across 70+ countries. Panels are built per study rather than maintained as a standing group, so respondents are screened against the specific brief: role, seniority, sector and recency of experience. Coverage is global, with in-market reach in every region Nextyn serves. Every respondent is screened for current employment and independence under the Nextyn compliance framework before entering the field.

Can it be run anonymously?

Yes. Nextyn fields surveys blind, so the commissioning firm stays private throughout. Nextyn recruits and administers the survey under its own name, which lets a client test a competitor’s positioning, their own pricing, or a category they are about to enter without signalling intent to the market. Anonymity applies to the recruitment approach as well as the instrument itself, so respondents are not told the commissioning firm at any stage. The client receives the full underlying data with respondent profiles, attributed by role rather than by name.

Nextyn commits to a fielding date before an instrument goes live rather than leaving it open. Two variables move that: sample size and how specialised the audience is. A study across a broad professional audience fields faster than the same sample drawn from a narrow senior role, where recruitment is the constraint rather than fielding. Nextyn states which case a brief falls into before the study begins and commits to a date rather than leaving it open. Instrument design and client approval run ahead of fielding and are scoped separately.

Nextyn delivers a quantified readout plus the full underlying dataset after every survey. The readout covers the headline findings, how answers segment by role, market or seniority, and charted results for each question in the instrument. The underlying data is supplied so the client’s own analysts can re-cut it against their model rather than relying on Nextyn’s segmentation. Respondent profiles are included by role and background, attributed anonymously. Nextyn confirms the delivery date when the instrument is approved.

Nextyn confirms the cost of a survey in writing before any fielding begins. Three variables move it: sample size, respondent seniority, and the depth of analysis returned. Seniority moves it most, since a panel of senior specialists in a narrow field is materially harder to recruit than a broad professional sample. Cost per respondent falls as the sample grows, so a larger study is not proportionally more expensive. Nextyn scopes the study against the brief and returns a costed proposal before anything is committed.

Opinion surveys fielded across vetted specialists

Q: What is an opinion survey?

A Nextyn opinion survey is a structured, primarily quantitative survey fielded across a panel of vetted specialists sized to the question. Respondents are screened experts from Nextyn’s own network rather than a general consumer panel, which is what makes the result usable on a niche or senior audience. Nextyn designs the instrument with the client, recruits and screens respondents, fields the survey, and delivers an analysed read with the underlying data. The format answers how many, where an expert call answers why.

When a strategy decision needs a number behind it, we write, field and analyze a survey across senior operators and niche specialists screened to your profile.

Launch a survey

Bid and capture teamChemicals, materials and miningA firm bidding for a chemicals sector program needed evidence behind a claim every competitor was also making.
Read more

Product and marketing leadership teamCrop inputsAn inputs business had built its positioning on agronomic performance. We surveyed growers directly, screened by crop and acreage, to find what they weigh.
Read more

Collecting opinions

Fifteen hundred specialists screened to your profile

Distilling opinions

What they actually said, reduced to what can be counted

Fixing language

Every question rewritten so it survives analysis

Transforming into a report

The number, the base size and the segments under it

Definition

What is an opinion survey?

An opinion survey is a structured, mostly quantitative survey that Nextyn fields across panels of vetted experts and specialists. You bring the questions. We recruit the right respondents, run the survey and deliver a clean, analyzed read on what that population actually thinks. Because the panels are built from our own expert network, you can survey senior operators, niche specialists and hard to reach decision makers.

Screened to your profilethe exact respondent, not the nearest available list

Authored, fielded, analyzedone piece of work rather than three handovers

Days, not a field seasonmost waves land inside a week of sign off

A survey being reviewed on screen at a desk

What it answers

Answer how many, not only why

01
Pricing and willingness to pay
Price sensitivity answered by the people who actually hold the budget for the category, with a base size the board can test.
02
Feature and concept validation
Which parts of a proposition carry the decision, quantified across practitioners rather than inferred from six interviews.
03
Market sizing and adoption
How widely something is used, how often, and how strongly, from a sample screened to the profile that matters.
04
Tracking on a fixed cadence
The same wave, the same criteria, quarter after quarter, so a single reading becomes a trend rather than a snapshot.
05
Vendor and brand perception
How a category is regarded by the practitioners inside it, cut by role, market and company size.

How it works

How an opinion survey runs end to end

Our research lead owns the questionnaire and the panel, and nothing is fielded until you have signed both off.

Launch a survey

Why Nextyn

What a done for you survey actually adds

Finding two hundred people who genuinely run the function you are asking about is the work.

Two researchers reviewing survey results together

Who uses it

Who runs an opinion survey

Four kinds of team, one shared problem: a question that needs a number against it before anyone will act on the answer.

A product team reviewing research findings

01Product management and marketingPricing sensitivity, feature validation and persona work, answered by people who buy the category.Launch a survey

02Market and competitive intelligenceTracking programs where the value is in asking an identical question on a fixed cadence.Launch a survey

03Corporate strategyEntry and adjacency questions that need a quantified answer rather than a set of interviews.Launch a survey

04Private equityWillingness to pay and demand evidence, sourced from the customers rather than the management deck.Launch a survey

Nextyn IQ

A number is only as good as the sample under it

The number, and the sample behind it every figure comes with the base size and the screening criteria that produced it, so the board can test the finding
Segments underneath the average cut by role, market, company size or whatever the decision turns on, because the average often hides the answer
Everything lands in Nextyn IQ the readout, the segments and the full dataset in one place, searchable across your team and alongside the rest of the project
Run the same wave again field it a second time on identical criteria and a single reading becomes a trend

Expertise in action

Get more insight into what matters to you most

Analysis and market reads from the Nextyn desk.

Case studyOffice Tenant Demand Survey Case StudyAn opinion survey asking office occupiers what space they would actually commit toRead more

Case studyIndustrial Coatings Specification Survey Case StudyAn opinion survey of specifiers and buyers across every application the business servesRead more

ArticleTesting B2B Price With Buyers Who Would PayStated willingness to pay overstates real willingness in B2B, where the buyer is not the payer. How to structure the question around the budget holder.Read more

ArticleHow Many Responses Does an Expert Survey Need?Sample size for an expert survey is set by the decision, not by a formula built for general populations. What thirty informed responses can support.Read more

Start here

Speak to an expert about your question

A dedicated Client Solutions Manager will be in touch shortly to help with your research needs.

Launch a survey

01
Send your project scope
Your questions, and the thesis behind them. A paragraph of context is enough.
02
We come back with angles and expert profiles
A shortlist with rates included.
03
Approve, then we field
You select and approve the experts you want to speak to.
04
Nextyn IQ reads across the whole project
Agreement, contradictions and open gaps, read across every call in the project.

Request experts

Tell us about your research needs

Start with a single project. We shape the commercial terms around how you want to work.

Opinion surveys fielded across vetted specialists

What is an opinion survey?

Answer how many, not only why

Pricing and willingness to pay

Feature and concept validation

Market sizing and adoption

Tracking on a fixed cadence

Vendor and brand perception

How an opinion survey runs end to end

What a done for you survey actually adds

Who runs an opinion survey

A number is only as good as the sample under it

Get more insight into what matters to you most

Speak to an expert about your question

Tell us about your research needs

Brief received.

Frequently asked questions