Challenge:

A leading market research firm embarked on a critical research project to assess the current landscape of medical syringes in Southeast Asia. Understanding syringe usage patterns and preferences directly from healthcare professionals on the ground was paramount. However, geographically dispersed experts – pharmacists, nurses, and doctors across various medical institutions – proved difficult to access and engage efficiently.

Nextyn's Solution:

Recognizing the need for a targeted and time-sensitive approach, the market research firm partnered with Nextyn's Expert Network Team. Nextyn boasts a global network of industry specialists, adept at connecting companies with the right individuals for their research needs.

Nextyn's Streamlined Approach:

Leveraging its comprehensive database and efficient vetting process, Nextyn delivered a two-pronged solution:
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  • Rapid Expert Identification: Time was of the essence. Within 36 hours of receiving the project details, Nextyn provided the client with an initial shortlist of three qualified healthcare professionals in Southeast Asia. These profiles encompassed pharmacists dispensing medication in local pharmacies, nurses administering injections in hospitals, and doctors prescribing syringes in clinics – all strategically chosen to represent diverse perspectives on syringe usage. The remaining experts were identified and delivered to the client on a rolling basis as confirmations were received, ensuring a constant flow of potential interview candidates.‍
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  • Flexible Interview Management: Recognizing the client's desire for a tailored approach to interview management, Nextyn offered a flexible solution. Some interviews involved the market research team engaging directly with the experts, leveraging their existing interview skills and specific research objectives. For other interviews, Nextyn's experienced team facilitated the discussion on the client's behalf. This ensured a smooth interview process even when time zones or language barriers presented challenges.
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Results:

Through Nextyn's efficient approach, the market research firm successfully conducted in-depth interviews with a total of 11 key healthcare professionals across Southeast Asia. These targeted discussions yielded invaluable insights into syringe usage patterns, brand preferences, and emerging trends within the region's medical syringe landscape.

Conclusion:

Nextyn's Expert Network proved to be an invaluable asset for the market research firm. The swift identification of relevant experts coupled with a flexible interview management approach facilitated efficient data collection and a deeper understanding of the medical syringe market in Southeast Asia. This streamlined process enabled the firm to complete their research project on schedule and with a wealth of valuable insights directly from the source – healthcare professionals on the frontlines of syringe usage.

About Nextyn:

‍Nextyn is a leading expert network with offices in Singapore, Mumbai, Bangalore and the UK. With experts in spread across 70+ countries and 30+ meta industries, Nextyn's global capabilities have helped clients in over 16 countries make informed business decisions. Our clients largely constitute strategy & management consulting firms, PE/VCs and corporates. We deliver the highest quality, flexibility and the most competitive prices in the industry. To know more, write to us at info@nextyn.com or visit Nextyn.

If you are an Expert and would like to register on our platform, connect with us at Nextyn Expert Registration.