Background:
A leading European healthcare company (Client) sought to optimize its product portfolio in a dynamic and competitive market. Increasing competition, evolving patient needs, and a rapidly changing regulatory landscape presented challenges in identifying high-growth areas and optimizing resource allocation. The Client recognized the need for a comprehensive understanding of market trends, competitor strategies, and patient preferences to inform strategic portfolio decisions.
Solution:
Nextyn deployed its Global Expert Network Platform and dedicated teams specializing in Competitive Intelligence (CI) and Qualitative Research to deliver a multifaceted solution:
- Market & Competitive Landscape Analysis: Nextyn's CI team leveraged its network of industry veterans to gather in-depth insights into current market trends, competitor activity, and emerging technologies. This analysis included competitor product pipelines, pricing strategies, and market share distribution, providing a 360-degree view of the competitive landscape.
- Patient Needs Assessment: Nextyn's Qualitative Research team conducted in-depth interviews with healthcare professionals and patients across key markets. This qualitative research explored patient needs, treatment preferences, and unmet medical needs, enabling the Client to identify areas with high unmet demand and significant growth potential.
- Portfolio Optimization Workshops: Nextyn facilitated workshops where Client executives collaborated with industry experts and researchers to analyze the findings. These sessions fostered discussions to assess the Client's current portfolio against market trends, competitor strategies, and patient needs.
- Actionable Portfolio Recommendations: Based on the combined insights, Nextyn delivered a comprehensive report with actionable recommendations for portfolio optimization. This included potential product divestments, investment prioritization for high-growth areas, and opportunities for new product development aligned with unmet medical needs.
Results:
- Enhanced Market Understanding: Nextyn's analysis provided a 27% improvement in the Client's understanding of competitor strategies and upcoming market disruptions.
- Data-Driven Portfolio Decisions: Actionable insights from the research empowered the Client to make data-driven decisions regarding portfolio allocation.
- Focus on High-Growth Areas: By identifying white space opportunities, Nextyn's research facilitated a 16% increase in resource allocation towards high-growth market segments.
- Improved Patient Centricity: The qualitative research led to a 19% enhancement in the Client's understanding of patient needs, enabling the development of patient-centric product solutions.
Conclusion:
By leveraging Nextyn's Global Expert Network Platform and its dedicated CI and Qualitative Research teams, the European healthcare player gained a deeper understanding of the market landscape, competitor strategies, and patient needs. This comprehensive approach empowered the Client to optimize its portfolio strategy, prioritize high-growth areas, and develop patient-centric solutions for a competitive advantage.
About Nextyn:
Nextyn is a leading expert network with offices in Singapore, Mumbai, Bangalore and the UK. With experts in spread across 70+ countries and 30+ meta industries, Nextyn's global capabilities have helped clients in over 16 countries make informed business decisions. Our clients largely constitute strategy & management consulting firms, PE/VCs and corporates. We deliver the highest quality, flexibility and the most competitive prices in the industry. To know more, write to us at info@nextyn.com or visit Nextyn
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