Insights That Drive Decisions

Retail Store Audits

Understanding how your customers perceive your brand at the store level is crucial for maintaining high service standards, operational efficiency, and competitive advantage. Nextyn’s Retail Store Audits (Mystery Shopping) service provides a fully managed solution where trained auditors and mystery shoppers assess in-store experiences, compliance, and customer service quality—delivering actionable insights to help you optimize performance.

We handle the entire process—from audit design and shopper recruitment to execution, reporting, and AI-driven insights—so you get a realistic evaluation of your retail experience without any operational burden.

You define the evaluation criteria and store locations. We execute the audits and deliver detailed reports.
Objective Insights, Enhanced Performance

Why Choose Nextyn’s Mystery Shopping and Retail Audits?

Compare store performance, service levels, and promotional effectiveness with competitors to gain a strategic advantage.

End-to-End Retail Evaluation

We handle everything—from designing the audit to executing store visits and delivering insights—so you get real-world, unbiased evaluations without operational burden.

Driven Reporting & Analysis

With Nextyn’s customised dashboard, you can; analyze store performance trends across locations, identify service gaps and training needs. and track compliance with brand standards in real time.

Customizable &Scalable

Our audits can be tailored to your industry, with coverage across single-store locations to nationwide retail chains.

Benchmarking Against Competitors

Compare store performance, service levels, and promotional effectiveness with competitors to gain a strategic advantage.
Integrity in Every Evaluation

Compliance and Data Security

At Nextyn, we prioritize the ethical conduct of retail audits and the protection of all gathered information. Our robust compliance framework ensures that client interests, shopper anonymity, and data integrity are safeguarded throughout the process. We adhere to strict data protection regulations, implement secure reporting methods, and maintain clear ethical guidelines for all audit activities, ensuring the highest standards of professional conduct and data security.
Get Started With Confidence
Your Path to Data-Driven Insights

How It Works

1. Defining Your Audit Objectives

We begin by understanding your key evaluation goals, including:
  • Customer Service & Employee Performance – Are employees following service protocols?
  • Compliance & SOP Adherence – Are brand guidelines and promotional strategies being implemented?
  • Store Ambience & Cleanliness – Is the store environment meeting brand standards?
  • Product Availability & Pricing Accuracy – Are stocks, promotions, and prices aligned with company guidelines?
  • Competitor Benchmarking – How does your store compare to competitors in customer experience and service?

2. Mystery Shopper & Auditor Recruitment

Nextyn carefully selects and trains auditors and mystery shoppers to ensure accurate evaluations.
  • Mystery shoppers simulate real customer experiences based on specific scenarios.
  • Compliance auditors assess store operations, inventory, and adherence to brand guidelines.
  • We ensure objective, unbiased feedback from every evaluation.
3.Execution of Retail Store Audits
Based on your requirements, our field agents visit stores and conduct evaluations through:
  • Physical Store Visits – Anonymous visits to experience real customer interactions.
  • Competitor Store Audits – Benchmarking performance against competitors.
  • Employee Engagement Assessments – Evaluating staff product knowledge, behavior, and response times.
  • Promotional Compliance Checks – Ensuring campaigns are executed as planned.
4.Data Collection & AI-Enhanced Analysis
After the audits, we provide:
  • Detailed Audit Reports – Store-by-store breakdown of observations.
  • Performance Scorecards – Employee and location-specific evaluation metrics.
  • Photographic & Video Evidence – Documentation of compliance and service quality.
  • AI-Powered Insights – Identify trends, recurring issues, and key opportunities through our interactive dashboard.
Insights That Drive Success

Empowering Retail Strategies

Nextyn's Retail Store Audits transform observational data into actionable intelligence. By providing an objective view of your retail operations, we empower you to enhance customer experiences, optimize staff performance, and align in-store execution with brand standards.
Enhanced Customer Experience
Identify and address pain points in the customer journey.
Consistent Brand Representation
Ensure brand standards are maintained across all retail touchpoints.
Improved Operational Efficiency
Optimize store layouts, processes, and resource allocation based on objective data.
Competitive Edge
Gain insights into your market position and areas for differentiation.
Insights in Action

Client Success Stories

Case Study
5 Minutes Read

Compliance & Regulatory Audit – How Nextyn’s Retail Audits Helped a Pharmaceutical Chain Ensure Adherence to Industry Standards

Maintaining regulatory compliance in pharmaceutical retail is critical to ensuring patient safety, legal adherence, and operational efficiency. A leading pharmacy chain struggled with inconsistent compliance across locations, improper prescription handling, and cold storage inefficiencies. Without proactive audits and standardized operational procedures, the company faced regulatory penalties, increased medication waste, and reputational risks.

Case Study
6 Minutes Read

Planogram Compliance & Shelf Optimization – How Nextyn’s Retail Audits Helped a Global FMCG Brand Improve In-Store Product Visibility

In the highly competitive FMCG retail environment, strategic product placement and planogram compliance are crucial for maximizing sales and ensuring brand visibility. A leading global FMCG brand faced inconsistent shelf placement, low planogram adherence, and poor execution of in-store promotional displays. Without real-time tracking and competitive benchmarking, the company risked losing prime shelf space, reducing product visibility, and missing revenue opportunities.

Get Started Today

Maximize your store performance, service quality, and customer satisfaction with Nextyn’s Retail Store Audits (Mystery Shopping).

FAQs

Have questions about how Nextyn’s Retail Store Audits work? Our FAQ section provides clear answers to common inquiries, helping you understand how our services can support your business with tailored expertise, flexible pricing, and quick access to industry leaders.
What is Mystery Shopping, and how does it work?

Mystery Shopping is a retail audit methodology where trained evaluators visit stores anonymously to assess customer service, operational compliance, and store conditions.

How are mystery shoppers selected?

We vet and train mystery shoppers based on client-specific criteria, ensuring they accurately evaluate customer experiences.

Do store employees know they are being evaluated?

No. All visits are conducted anonymously, ensuring unbiased and realistic assessments.

How soon can I get audit results?

Audit reports are typically delivered within 7-10 business days, depending on store coverage and data complexity.

What kind of reports will I receive?

✔ Detailed Evaluation Reports – Individual store findings & performance scores.
✔ Photo & Video Evidence – Proof of compliance/non-compliance.
✔ AI-Powered Insights – Identifying key trends and service gaps.

How do I get started?

Simply schedule a consultation, and our team will handle everything from there.

How do you measure ROI on retail audit programs?

We work with you to establish key performance indicators (KPIs) at the outset and track improvements in these metrics over time to demonstrate ROI.

Can I customize evaluation criteria?

Yes! Our audits are fully customizable based on your key performance indicators.

What industries do you cover?

We conduct mystery shopping and retail audits for:Retail Chains & Grocery Stores
Luxury & Fashion Brands
Automotive Dealerships
Hospitality & Quick Service Restaurants (QSRs)Financial & Banking Institutions

How do I access my audit results?

Reports are delivered in real-time via our secure client dashboard, where you can view trends, analyze store-specific performance, and download reports.

Are audits conducted in multiple locations?

Yes! We conduct audits across single locations, multiple outlets, and national/global store networks.

How do I ensure my store employees maintain quality service even after an audit?

We provide ongoing monitoring programs and repeat audits to track service improvements over time.

 What are the costs of conducting retail audits?

Pricing varies based on number of stores, complexity of audits, and locations. Contact us for a custom quote.

Still have questions?

No worries! Reach out to us—
we’re here to help clear up anything you need!