How Nextyn Ensured Planogram Adherence to Maximize Sales & Retail Shelf Efficiency

Executive Summary

A leading FMCG brand faced challenges in ensuring that its products were displayed as per planogram guidelines across retail outlets. The company needed to:

• Assess compliance levels of product placement in different store formats.
• Analyze competitor shelf positioning to optimize product visibility.
• Ensure alignment between category managers and in-store execution teams.

To address these challenges, the FMCG brand partnered with Nextyn’s Research & Consulting team. Over a three-month engagement, Nextyn executed:

• Retail shelf-space audits across supermarkets, hypermarkets, and convenience stores.
• Competitive benchmarking of product positioning vs. rival brands.
• Real-time data tracking to assess planogram compliance rates.
• Strategic recommendations to improve shelf visibility and placement strategies.

Outcome: The brand achieved a 20% increase in sales through optimized shelf placement and improved retail compliance.

Client Profile & Challenges

Client Profile:

• Industry: FMCG – Packaged Goods & Beverages
• Project Focus: Planogram Compliance & Shelf Optimization
• Target Audience: Retail category managers, merchandising teams, sales executives

Challenges Faced by the FMCG Brand:

• Low Planogram Compliance in Retail Stores: Store managers often altered product placements, reducing visibility for high-margin SKUs.
• Inconsistent Product Availability Across Store Formats: Discrepancies in shelf space allocation created inventory misalignment.
• Limited Competitive Intelligence on Shelf Positioning: The brand lacked data on how competitors were placed on retail shelves.
• Poor Execution of Promotional Displays & End Caps: In-store promotional displays were not properly implemented, affecting brand exposure.

Without real-time retail audits, the brand risked losing shelf visibility, missing sales opportunities, and falling behind competitors in in-store presence.

Nextyn’s Solution

Retail Shelf Audit & Planogram Compliance Tracking

Nextyn conducted extensive store audits across multiple retail chains to:

• Measure planogram adherence at the SKU level.
• Identify inconsistencies in shelf placement and promotional execution.
• Assess gaps in product availability due to misplaced or out-of-stock items.

Competitive Benchmarking & Shelf Positioning Analysis

• Mapped competitor shelf space allocation across different store types.
• Compared visibility & facing strategies of competing brands.
• Identified high-traffic shelf zones for optimal product placement.

Real-Time Reporting & Compliance Dashboard

• Developed a digital audit dashboard to track store-level compliance.
• Provided real-time feedback to merchandising teams for immediate adjustments.
• Implemented an incentive program to reward store teams for improved compliance.

Strategic Recommendations for Planogram Optimization

• Revised shelf positioning strategies for maximum visibility.
• Improved coordination between brand teams & store managers for execution alignment.
• Developed customized planogram layouts based on store format & consumer buying patterns.

Impact & Results

• 20% Increase in Sales Through Optimized Shelf Placement
• 30% Improvement in Planogram Compliance Across Retail Locations
• Better Shelf Visibility vs. Competitors, Strengthening Brand Presence
• Faster Execution of Promotional Displays & End Caps in Key Retail Chains

By leveraging Nextyn’s retail audit expertise, the FMCG brand ensured planogram adherence, improved shelf visibility, and maximized retail sales potential.

Why Nextyn?

• Expertise in Retail Shelf Optimization & Planogram Compliance
• Real-Time Competitive Intelligence for Product Positioning
• Data-Driven Store Audits & Digital Tracking for Execution Accuracy
• Proven Success in FMCG Retail Strategy & Merchandising Enhancement

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