How Nextyn Delivered Actionable Consumer Insights for Product & Marketing Strategy Optimization

Executive Summary

A leading global beverage company was experiencing declining sales and shifting consumer preferences across different demographics. The company needed to:

• Understand consumer sentiment toward its current product line.
• Analyze brand perception and compare it against competitors.
• Identify trends in health-conscious and sustainability-driven purchasing behavior.

To address these challenges, the company partnered with Nextyn’s Research & Consulting team. Over a four-month engagement, Nextyn executed:

• Large-scale consumer surveys across multiple regions.
• Data-driven segmentation to analyze different buyer personas.
• Brand perception analysis against competitor offerings.
• Strategic recommendations for product reformulation, packaging, and marketing.

Outcome: The company revamped its product line, optimized branding strategies, and increased market share by 18%.

Client Profile & Challenges

Client Profile:

• Industry: Beverage & Consumer Packaged Goods (CPG)
• Project Focus: Brand Perception & Consumer Buying Behavior Analysis
• Target Audience: Health-conscious consumers, millennials, sustainability-driven shoppers

Challenges Faced by the Beverage Company:

• Declining Market Share in Competitive Beverage Industry: The brand struggled to compete with emerging health-focused alternatives.
• Unclear Consumer Sentiment: The company lacked insights into evolving preferences for sugar-free, organic, and plant-based drinks.
• Brand Perception Gap Across Demographics: Younger consumers perceived the brand as outdated, while older customers valued nostalgia over innovation.
• Confusion in Product Messaging & Sustainability Claims: Customers found health claims ambiguous, reducing trust in the brand’s wellness positioning.

Without consumer-driven insights, the company risked losing relevance, failing to meet market demand, and falling behind competitors.

Nextyn’s Solution

Large-Scale Consumer Survey Execution

Nextyn designed and deployed a comprehensive B2C survey targeting:

• Existing customers (loyal buyers vs. occasional purchasers).
• Competitor brand users (why they preferred alternatives).
• Lapsed customers (reasons for discontinuing purchases).

Surveys were conducted across five key markets (North America, Europe, Middle East, India, and Southeast Asia).

Brand Perception & Competitive Analysis

• Benchmarked customer sentiment toward the beverage brand vs. key competitors.
• Assessed brand recall, product associations, and emotional triggers.
• Tested various product messaging themes to identify the most resonant marketing angle.

Consumer Buying Behavior & Health Trend Assessment

• Mapped consumer preferences for low-sugar, natural, and sustainable beverage choices.
• Analyzed willingness-to-pay (WTP) for premium health-positioned drinks.
• Segmented responses by age group, location, and purchasing habits.

Strategic Recommendations for Brand & Product Optimization

• Revised product messaging to align with wellness and sustainability trends.
• Suggested packaging redesign incorporating minimalist and eco-friendly materials.
• Developed a regional marketing strategy based on cultural preferences and market demand.

Impact & Results

• 18% Market Share Growth: Data-backed repositioning efforts attracted health-conscious and eco-aware consumers.
• 20% Increase in Brand Recall Among Millennials: Improved product messaging resonated with younger demographics.
• Expansion of Sugar-Free & Organic Product Line: Survey insights validated demand for cleaner-label beverage options.
• Optimized Marketing Strategy Across Regions: Regionalized branding increased local relevance and sales conversions.

By leveraging Nextyn’s consumer survey expertise & market intelligence, the beverage company successfully repositioned its brand and aligned with modern consumer preferences.

Why Nextyn?

• Expert-Led Consumer Research & Brand Positioning Strategies
• B2C Survey Execution Across Diverse Geographic & Demographic Segments
• Data-Driven Insights for Product Reformulation & Messaging Optimization
• Proven Success in Consumer Behavior Analysis & Brand Transformation

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