How Nextyn’s Long-Term Consulting Helped a Global Corporation Expand into Emerging Markets
Executive Summary
A Fortune 500 company in the consumer goods sector aimed to expand into three emerging markets across Asia and Latin America. However, the company faced challenges in understanding local consumer behavior, navigating regulatory barriers, and assessing competitive risks.
To support this expansion, the company partnered with Nextyn for long-term market intelligence and strategic advisory services. Over a multi-year engagement, Nextyn provided:
- Regular expert consultations with market entry specialists, consumer analysts, and regulatory advisors.
- Competitor benchmarking reports to assess existing players and pricing models.
Risk assessments and regulatory insights to avoid compliance pitfalls. - Live updates on evolving market trends to adapt the strategy dynamically.
Outcome: The company successfully entered three new markets, gained a first-mover advantage, and avoided costly regulatory delays by leveraging expert-driven decision-making.
Client Profile & Challenges
Client Profile:
- Industry: Consumer Goods (FMCG)
- Project Focus: Expansion into Emerging Markets
- Target Audience: New consumer segments in Asia & Latin America
Challenges Faced by the Company:
- Limited Local Market Knowledge: The company lacked real-time insights into consumer behavior, spending patterns, and product preferences.
- Regulatory Complexity: Different regions had unique compliance requirements related to import duties, product labeling, and advertising regulations.
- Competitive Uncertainty: The company needed benchmarking data to assess local brands and identify potential market gaps.
- Dynamic Market Trends: Emerging markets were highly volatile, requiring real-time intelligence to adapt strategies.
Without ongoing expert guidance, the company risked misallocating resources, facing regulatory roadblocks, and failing to resonate with local consumers.
Nextyn’s Solution
Ongoing Market Intelligence & Strategic Advisory
Nextyn structured a long-term consulting engagement, providing:
- Monthly expert-led market updates to track changing consumer behavior.
- Live consultations with regional business leaders, economists, and compliance specialists.
- Customized competitor benchmarking reports to identify gaps and pricing strategies.
- Regulatory briefings to ensure compliance with local laws and avoid legal hurdles.
Key Insights Delivered Over the Engagement Period
Consumer Behavior Trends in Target Markets
- Identified preferences for digital-first shopping experiences in Asia.
- Uncovered a demand shift toward sustainable and organic products in Latin America.
Regulatory Landscape Analysis
- Advised on import restrictions in India and packaging regulations in Brazil.
- Provided compliance guidance on advertising laws and product certifications.
Competitive Benchmarking & Pricing Strategy
- Compared product positioning against local brands & global competitors.
- Suggested differentiation strategies based on pricing, packaging, and digital marketing.
Investment Risk Assessment & Go-To-Market Strategy
- Evaluated the financial viability of expansion through local partnerships vs. direct market entry.
- Provided risk mitigation strategies for supply chain disruptions and currency fluctuations.
Customized Reporting & Real-Time Strategy Adjustments
- Quarterly strategic reports summarizing market shifts and competitive movements.
- Live strategy workshops with senior executives to refine expansion plans dynamically.
Impact & Results
- Successful Market Entry: The company launched operations in three new markets within two years.
- Regulatory Compliance Secured: Avoided legal and compliance risks through expert-led regulatory insights.
- Optimized Pricing & Positioning: The firm adapted pricing and branding strategies based on real-time consumer insights.
- Competitive Advantage: Outperformed existing competitors by leveraging localized marketing and product differentiation.
By leveraging Nextyn’s long-term strategic consulting, the company accelerated its expansion, minimized risks, and secured a profitable market position.
Why Nextyn?
- Access to Local Market Experts: Nextyn provided on-demand access to economists, industry leaders, and regulatory advisors.
- Real-Time Market Intelligence: Ongoing consulting ensured the company stayed ahead of consumer trends & competition.
- Strategic Customization: Insights were tailored to the company’s specific expansion needs.
- End-to-End Market Entry Support: From initial research to post-launch strategy refinement, Nextyn was a true long-term partner.
