How Nextyn’s B2B Survey Uncovered Market Gaps & Optimized Product Positioning for a SaaS Leader

Executive Summary

A growing SaaS company wanted to launch a new product feature but lacked clear competitive insights on:

• Customer needs and pain points with existing SaaS solutions.
• Key differentiators that would make the feature stand out.
• Pricing and packaging strategies to maximize customer acquisition.

To validate demand and refine its go-to-market strategy, the company partnered with Nextyn’s Research & Consulting team. Over a three-month engagement, Nextyn executed:

• B2B surveys with enterprise clients & decision-makers to assess feature demand.
• Competitive benchmarking to analyze rival SaaS offerings.
• Pricing analysis to identify the optimal monetization model.
• Strategic recommendations for product positioning & feature prioritization.

Outcome: The SaaS company successfully launched a high-demand feature, increasing customer acquisition by 30%.

Client Profile & Challenges

Client Profile:

• Industry: SaaS & Enterprise Technology
• Project Focus: Competitive Landscape Survey & Product Strategy Validation
• Target Audience: Enterprise customers, IT decision-makers, CIOs, and CTOs

Challenges Faced by the SaaS Company:

• Unclear Competitive Differentiation: The company lacked data on how its competitors positioned similar features.
• Limited Insights on Customer Pain Points: Decision-makers were hesitant to switch solutions without clear added value.
• Pricing & Packaging Uncertainty: The firm was unsure whether to bundle the feature as a premium add-on or include it in standard pricing.
• Risk of Investing in a Feature with Low Demand: Without market validation, the company risked a misaligned product launch.

Without data-driven survey insights, the SaaS company risked launching an ineffective feature, failing to attract customers, and losing its competitive edge.

Nextyn’s Solution

B2B Survey Deployment to Target Decision-Makers

Nextyn designed and executed a survey campaign targeting:

• Enterprise customers currently using competitor solutions.
• Existing customers to assess interest in the new feature.
• IT managers & C-level executives responsible for software procurement.

The survey covered:

• Pain points with current SaaS tools.
• Willingness to switch if the new feature was available.
• Preferred pricing models & willingness-to-pay (WTP).

Competitive Benchmarking & Market Positioning Analysis

• Analyzed key competitors’ pricing structures, feature sets, and customer satisfaction levels.
• Assessed gaps in competitor offerings to identify a unique value proposition (UVP).
• Provided insights on positioning against SaaS giants & emerging disruptors.

Pricing Model Optimization & Feature Monetization Strategy

• Conducted A/B testing of pricing tiers using survey responses.
• Analyzed WTP for freemium vs. premium feature bundling.
• Recommended a dynamic pricing strategy for different customer segments.

Go-to-Market & Product Messaging Recommendations

• Crafted tailored marketing messages highlighting how the feature solved real enterprise challenges.
• Developed a targeted outreach campaign for high-intent buyers.
• Suggested sales enablement tools to support customer onboarding.

Impact & Results

• 30% Increase in Customer Acquisition: The company launched a feature that directly addressed user pain points.
• Optimized Pricing Model for Maximum ROI: Survey insights ensured profitable feature monetization.
• Stronger Competitive Positioning: The SaaS firm successfully differentiated itself from market leaders.
• Improved Product Messaging & Sales Enablement: Data-backed positioning enhanced conversion rates.

By leveraging Nextyn’s B2B survey expertise & competitive intelligence, the SaaS company successfully launched a customer-driven feature with a strong market fit.

Why Nextyn?

• Expertise in B2B SaaS Market Research & Competitive Analysis
• Ability to Execute Targeted Enterprise Surveys & Customer Sentiment Analysis
• Data-Driven Pricing & Monetization Strategy Development
• Proven Success in SaaS Product Positioning & Market Entry Consulting

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