CASE STUDY
CASE
Our client, a HongKong based advisory firm needed to primary insights on the QSR industry in India.
Their client, a European fast-food chain was evaluating entry to the Indian Market and wanted to understand the market opportunity and competitive landscape.
SOLUTION
NextynSights identified domain experts that enabled the client to develop real-world insight and contextualize the market data.
The solution entailed:
16 telephonic discussions with restaurant managers to understand on-ground challenges and the operational differences between India and Europe. 5 in-person meetings with the top executive directors of the major QSR players in the Indian Market.
RESULT
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